Luxury sellers · Bethesda · Potomac · McLean
High-end homes sell to a smaller pool of buyers. Pricing, presentation and privacy decisions carry more weight, and each of these markets has its own considerations.
Jared Russell was raised in Potomac, where he began his real estate career in 2004. Meet Jared.
High-end sales are fewer and more varied, so pricing relies on carefully adjusted comparisons, land value and the home’s specific features rather than averages.
Professional photography, video and floor plans that show the setting, architecture and flow of the home.
Some sellers want broad public marketing; others prefer a quieter launch. The trade-offs in reach, privacy and timing are discussed before listing, within MLS and brokerage rules.
Showings are scheduled with pre-qualified buyers and coordinated around the household’s privacy and security.
Jared holds the RENE (Real Estate Negotiation Expert) designation and negotiates terms, contingencies and timing as well as price.
Three real Potomac homes Jared listed and sold.
Potomac Crest, Potomac
Sold · Listed by Jared Russell
Most sellers assume an exceptional price requires multiple competing offers. This sale showed otherwise.
Through positioning, preparation and negotiation, the home sold for $109,000 above the asking price with one offer on the table.
The seller’s advantage: A strong sale price without relying on a bidding war.
Sold record: listed at $1,000,000, sold for $1,109,000 on July 17, 2024 (MLS MDMC2127150)Potomac
Sold · Listed by Jared Russell
Jared built a dedicated website for the home so buyers could explore it beyond a standard listing and contact him directly.
A buyer found the home through that site, and the sale closed without a buyer’s agent. The seller offered to serve as a personal reference.
The seller’s advantage: Marketing built around the home, and buyer interest generated independently.
Near Potomac Village
Sold · Listed by Jared Russell
The listing paired Zillow Showcase’s enhanced online presentation with property cards placed around the home that pointed out key features and easily missed details.
The sale closed without a buyer’s agent, and the seller offered herself as a reference for future clients.
The seller’s advantage: Premium online exposure connected to a more memorable showing.
Listing record: 6 bedrooms, listed at $1,370,000 (MLS MDMC2121972)Individual results, not a guarantee of results for another home.
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